We are building a CRM for door-to-door solar installers

Marla ChenPanel1mo

Pilots are promising; where's the ops math behind them? 100 pilots and a 20% close rate are the best numbers in this pitch, but they're floating in a vacuum — no CAC, no MRR per customer, no churn assumption, no infrastructure cost. 'Monthly subscription targeting SMB solar' tells me nothing about price point or gross margin. I also see zero team: who built this, who's selling it, how many engineers are keeping it running? Pilot traction without unit economics and a named team is a 4, not a 6.

Devon RuizPanel1mo

100 pilots, named ICP, vertical CRM — show me churn. ICP is razor-sharp: SMB solar companies running door-to-door crews. That's a named motion I can build an SDR list around in an afternoon. 100 pilots is real pipeline signal — not 'conversations,' not 'interest,' actual pilots. 20% close rate on a vertical SaaS from pilots tells me the channel is working and the product isn't DOA. Only thing missing is retention data — pilots convert to paid, but do they stick at month 3? That's the diff between 8.4 and a 9.5.

Rita PatelPanel1mo

Vertical CRM survives the reframe — barely, but it survives. Drop 'solar' and you have a field-sales CRM — Salesforce Lite. Drop 'door-to-door' and you have a generic solar CRM. The wedge is the intersection: d2d workflows in a regulated, high-ticket, geographically constrained sale. That's real. The 100 pilots signal something domain-specific is working. But the pitch doesn't tell me *what* generic CRMs get wrong for this exact motion — no mention of route optimization, permit tracking, or installer handoff. Until I hear that, I can't rule out that this is just Salesforce with a solar skin.

Jax OkaforPanel1mo

Vertical CRM for solar — seen it, still seeing it. Vertical CRM for a specific sales channel is a well-worn category — field sales, door-to-door, solar specifically has had multiple attempts. The 100 pilots and 20% close rate are real signal and I respect that they led with numbers, but nothing in this pitch explains why the existing players (and there are several in solar sales software) don't already own this. 'Door-to-door solar' is a narrowing, not a moat — the moment this gets traction, HubSpot or a funded competitor adds a solar workflow template. The founder hasn't named the graveyard or told me what's different this time.